Product Overview
EASONZELL™ ME Series Coating Grade HEMC leverages the dual-substituted chemical structure of hydroxyethyl methyl cellulose to deliver viscosity performance that remains consistent even as application temperature fluctuates — an important advantage in regions with significant seasonal temperature variation or in spray application equipment where mortar temperature can rise.
Compared to standard HEC, HEMC coating grade offers improved bioresistance and slightly enhanced hydrophobicity due to the methyl groups, which can reduce susceptibility to microbial degradation in the can. It is compatible with all standard coating ingredients including TiO₂, latex binders, dispersants, and defoamers. Available in medium to high viscosity options to suit roller-applied, brush-applied, and spray-applied coating systems.
Specification
| Parameter | Typical Value / Range | Test Method |
| Appearance | White to off-white powder | Visual |
| Viscosity (2% aq., 20°C) | 5,000 – 80,000 mPa·s | ASTM D2364 |
| Methoxy Content (DS) | 1.2 – 1.8 | Titration |
| Hydroxyethoxy Content (MS) | 0.1 – 0.3 | Titration |
| Moisture Content | ≤ 5.0% | ISO 585 |
| Gel Temperature | 65 – 90°C | Cloud point |
| pH (1% solution) | 6.0 – 8.5 | pH meter |
| Bioresistance | Enhanced vs. HEC (methyl groups) | — |
| Recommended Dosage | 0.15 – 0.6% of formulation | — |
Application
EASONZELL™ HEMC Coating Grade is used in:
- Interior and exterior latex paint — delivers Stormer (KU) and ICI viscosity targets; improves leveling without sagging.
- Masonry and exterior render paint — high-viscosity grades provide body for roller and brush application on rough substrates.
- Anti-corrosion primer — thickener and stabilizer in water-based anti-rust coating systems.
- Texture coatings — contributes to the rheological body required in sand-finish and stone-effect coatings.
Usage notes: Add HEMC to the water phase at the start of mixing, before adding pigment slurry or binder. Ensure complete dissolution (30–60 min under moderate agitation) before proceeding. Avoid temperatures above 70°C during processing.

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